Overseas Cases
Brand Customers
Horizontal E-Commerce
Fashion
Beauty and Care
More Professional Experience In Diversified Industries
3C Electronics, Finance and Insurance, Food and Catering, Home Life, Maternity and Child Products, Travel
Focus Cases
Dr Cardin：Malaysia's Fashion Brand Achieves an 80% Sales Surge Through Southeast Asia's Trending Channel, TikTok
Fashion brand renowned for its 50 years of expertise in crafting stylish yet affordable shoes and bags. With a reputation built on quality and contemporary design. Having emerged as a trusted name in the footwear industry, Dr. Cardin has been collaborating with Tagtoo since 2020 to ensure a sustainable growth within the fashion industry.
1. The Challenge
The primary challenge was to enhance audience engagement and sales, aiming to achieve an efficient return on ad spend (ROAS).
2. Tagtoo's Solution
Dr. Cardin implemented a full-funnel digital marketing strategy on TikTok, utilising Video Shopping Ads (VSA) and Product Shopping Ads (PSA) during high-traffic promotional events like Double Day and Super Brand Day. Utilize trending themes and collaborate with Key Opinion Customers (KOCs) to enhance ad engagement.Interactive Add-ons Including countdown stickers and display cards to build urgency and highlight promotions.
Dr. Cardin implemented a full-funnel digital marketing strategy on TikTok, utilising Video Shopping Ads (VSA) and Product Shopping Ads (PSA) during high-traffic promotional events like Double Day and Super Brand Day.
Utilize trending themes and collaborate with Key Opinion Customers (KOCs) to enhance ad engagement.Interactive Add-ons Including countdown stickers and display cards to build urgency and highlight promotions.
3. Key Result
This approach significantly increased brand engagement and sales, capitalizing on TikTok's lower cost per action and higher conversion rates compared to other platforms. Dr. Cardin not only met but exceeded its ROAS and sales targets, showcasing the effectiveness of platform-specific, interactive advertising strategies.
Sales Revenue
+80%
Profile Visits
9,000+
ROAS
8.41
Conversion Rate
+39%
Careso：Halal Beauty Brand Careso Increases Daily Revenue by 161% with TikTok
a well-known Indonesian local brand renowned for halal perfume and body lotion products, has amassed a significant following of 50.2k on TikTok.
1. The Challenge
Careso's primary objective is to boost sales through TikTok Shop Ads, aiming to maintain a return on ad spend (ROAS) of 5 or higher to optimise profitability. This goal is driven by the brand's extensive utilisation of Shop Ads and its commitment to delivering exceptional shopping experiences through shoppertainment on TikTok Shop. Despite these efforts, Careso continues to face the challenge of scaling its business further to meet evolving market demands and aspirations.
2. Tagtoo's Solution
Tagtoo boosted Awareness Ads for Careso to enhance exposure to potential consumers, optimised Shop Ads based on past data. Not only that, by focusing on growing our remarketing audience through Awareness ads we can then enhance Shop Ads effectiveness. We also optimise towards both gross revenue and purchases objectives to maximise overall revenue and sales.
3. Key Result
Careso's recent TikTok advertising campaigns have yielded impressive outcomes, with overall performance showing substantial growth over previous months. The initiatives led to a dramatic surge in daily revenue, reflecting strong consumer interest and market penetration. Notably, both the conversion-focused and retargeting campaigns significantly exceeded their return on ad spend targets, highlighting their effectiveness. Budget adjustments allowed for enhanced optimization of these campaigns, further driving their success.
Daily Revenue
+161%
ROAS
+135%
Retargeting ROAS
+150%
Umma：Malaysian Fashion Brand UMMA Achieves 132% Revenue Increase with TikTok
UMMA is a prominent local brand specializing in Muslim fashion, offering a diverse range of stylish and modest clothing options.
1. The Challenge
Since 2023, existing advertising channels has seen decline in ROAS and the alternative avenue faces challenges in its expansion efforts, which makes it tough for advancements in advertising.
2. Tagtoo's Solution
Tagtoo proposed pausing an original advertising channel in Q4 2023 and shifting focus to TikTok and then prioritizing on optimizing creatives and interactive add-ons to target the users optimizing towards conversions.
3. Key Result
UMMA's shift to TikTok advertising has proven exceptionally successful. The campaign has led to a significant increase in daily revenue, showcasing strong market acceptance and consumer engagement. Both conversion-driven and retargeting strategies have outperformed expectations, achieving impressive ROAS figures. Adjustments to the budget allocation enabled further fine-tuning of these campaigns, resulting in maximized returns.