Server to Server Solution

About third-party cookies

In 2020 and 2021, two important announcements significantly

impacted the digital marketing world.

In 2021
Ad targeting is now more difficult! Apple iOS 14 upgraded their Privacy Protection
In 2020
Google announced that Chrome will start to restrict third-party cookies.

After the iOS privacy policy is released, iOS will block or actively clear the data of the first-party cookie, or even close the data sent directly on the APP user side. As long as the user does not agree with the ad tracking, the User Mobile terminal will not send out any user information.

How should advertisers respond

Advertisers can send out data required by advertisers through a Server , which is why Facebook hopes that advertisers can quickly import the Server to Server Conversions API. The advertiser's advertising data (this is user behavior) is sent to Facebook through the server background, which can bypass third-party cookies and iOS privacy restrictions.

Requires a high technical threshold

The burden to the advertisers from a technical standpoint, it is relatively high.

It would be a big challenge for e-commerce businesses and advertisers to integrate Server to Server Conversions API of Google, Facebook, Google Analytics (GA), etc., and major advertising platforms one by one.

Tagtoo Server to Server Solution

The good news is that Tagtoo built a system that can assist e-commerce businesses and advertisers to integrate Google and Facebook server to server API.

Through the Tagtoo’s Server to Server solution, advertisers no longer have to worry about technical issues. As long as they are handed over to Tagtoo's engineering team, the server to server integration can be completed in a short time.

Tagtoo's Server to Server solution also eliminates the need for advertisers to spend extra expensive development costs. Tagtoo only charges monthly server fees.

Using Tagtoo’s Server to Server program, Tagtoo can also assist advertisers to tag Universal IDs on users.

Having a Universal ID allows advertising platforms such as Google or Facebook to have additional ways to identify users in the cookieless era in the future.

With the Universal ID tag, this data will be supervised by the regulatory agency to monitor whether advertisers infringe user privacy, and at the same time, it can improve the accuracy of advertising and protect user privacy.